The 4 Cs

— Learn —

The 4 Cs, in plain English.

Carat, color, clarity, cut. The four traits that determine a diamond's quality — and its price.

Cut

The most important one. A poorly cut diamond looks dull regardless of its other qualities. We only stock excellent and ideal cuts.

Color

Diamonds are graded D (colorless) through Z (light yellow). Most people can't tell the difference between D and H with the naked eye. We default to G–H — visually colorless, considerably less expensive than D–F.

Clarity

Internal flaws. Graded FL (flawless) through I3 (visible inclusions). VS1 or VS2 — clean to the eye, fairly priced — is our usual recommendation.

Carat

Weight, not size. A 1ct round looks bigger than a 1ct emerald cut. Shape matters as much as weight.

Want us to recommend a 4 Cs combination for your budget?

Tell us your number. We'll show you what's possible at that level — and what the smart trade-offs are. A bigger stone with slightly lower clarity. A higher color grade in a smaller carat. Whatever maximizes your budget.

Talk to the Iceman. Phone, WhatsApp, atelier — whichever works.